Ensure your private brand strategy aligns with your products’ performance.

Product Selection

Which products belong in my assortment?

Product Performance

How well does my product perform?

Competitive Intelligence

How do my products rank against the competition?

Brand Analysis

Do I have consistent brand performance across categories?

Performance Marketing

Does the consumer know I’ve got great products on my shelf?

Negotiating Leverage

The right data in the right hands creates power.

Consumer Intelligence

Do you know what your consumers are saying?

Component Cost Analysis

Do you know the material composition and component costs of your products?

Millions, of millions of dollars have been saved by merchants using this output during negotiations with vendors or utilized to ensure private brand performance is in line with strategy and competition.

Do you know where your Private Brands or your competitors are positioned in the market?

  • The proprietary Price vs. ClearView Performance Score™ matrix will clearly outline where your Private Brands are positioned in the market relative to the competition, and opportunities to capture market share or margin gains.
  • ClearView’s proven process will ensure a clear Good, Better, Best step-up strategy is actually on the shelves.